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Low-budget Lifts: B2B and B2C examples of getting big results with small marketing budgets
May 2, 2024
Conversion Optimization Case Studies: A/B testing in the product and on lead capture ads
April 23, 2024
CMO-CPO Collaboration: Bridge Marketing and Product for collaborative growth
April 18, 2024 — Tifenn Dano Kwan, CMO, Amplitude, discussed thriving in mid-size companies, scaling up processes, and customer centricity on How I Made It In Marketing.
April 16, 2024 — Read on to get ideas from a software development company and a remote hiring company.
Entrepreneur’s Resilience: From zero to 112,000 YouTube subscribers (podcast episode #94)
April 11, 2024 — Frank Spitzer, CEO, Pelecanus, discussed startup grit, YouTube channel success, personal responsibility, and cultural adaptation on How I Made It In Marketing.
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